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Chapter 2

Overview

 Porter’s 5 forces  What are stakeholders?

 PEST analysis  Influence on performance
 Political factors – the ‘P’ in PEST management
 Social and ethical issues – the  Stakeholder mapping

‘S’ in PEST  Stakeholder conflict

External The impact of
analysis stakeholders

ENVIRONMENTAL
ANALYSIS

 What is it?
 EVs

Risk and  Maximax
uncertainty  Maximin
 Minimax regret

 Risk appetite of stakeholders

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