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Collecting and using information

Big Data

Big Data is a term for the collection of data which is so large that it
becomes difficult to store and process using traditional techniques and
data processing applications.

Variety

Veracity Velocity

Volume

Benefits of Big Data Drawbacks of Big Data

Drives innovation Difficult to convert into useful information

Helps create competitive advantage Lack of skills within the organisation

Improves productivity Data security and data protection issues

Illustrations and further practice

Now read the ‘How is Big Data Used?’, ‘UPS’ and ‘Walmart’ illustrations from
Chapter 14 and attempt example 1, ‘Monterey’.

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