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Subject P2: Advanced Management Accounting




                     A     HR aspects have been considered in Inbound Logistics, Operations and
                           Outbound Logistics but not Marketing or Service.

                     B     Value is added to the customer by not investing in up to date technology
                           and so allowing Millie to keep prices competitive.


                     C     Millie Ltd focus on differentiation style factors to add value to the
                           customer.

                     D     Their level of customer service in sales & design is one of the keys to
                           making sales.


               3.3   Company B is about to being developing a new product for launch in its existing
                     market. They have forecast sales of 20,000 units and the marketing department
                     suggest a selling price of $43/unit. The company seeks to make a mark-up of
                     40% product cost. It is estimated that the lifetime costs of the product will be as
                     follows:

                     1     Design and development costs $43,000


                     2     Manufacturing costs $15/unit

                     3     Plant decommissioning costs $30,000

                     The company estimates that if it were to spend an additional $15,000 on design,
                     manufacturing costs/unit could be reduced.

                     What is the life cycle cost?

                     A     $18.65

                     B     $22

                     C     $22.87


                     D     $24


               3.4  A customer is considering buying a new car and has calculated that it
                     would save her $5,500 of train fares over the next year.  Within the
                     framework of value analysis what kind of value does this figure
                     represent?

                     A     Cost value

                     B     Exchange value


                     C     Use value

                     D     Esteem value


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