Page 20 - Microsoft Word - 00 CIMA F1 Prelims STUDENT 2018.docx
P. 20

Chapter 1





                           Distribution channel profitability







                             Distribution channels are the means of transacting with customers.


               8.1   Direct channels


                    Sales teams

                    Telephone

                    Shops

                    Internet


















































               14
   15   16   17   18   19   20   21   22   23   24   25