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Chapter 8

The pricing decision

Outcome

By the end of this session you should be able to:

 discuss pricing strategies and their consequences

 explain pricing decisions for profit maximising in imperfect markets

 explain pricing strategies and the final consequences of market skimming,
premium pricing, penetration pricing, loss leaders, product bundling/optional
extras and product differentiation to appeal to different market segments

and answer questions relating to these areas.

The underpinning detail for this Chapter in your Integrated Workbook can
be found in Chapter 8 of your Study Text

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