Page 1 - CIMA OCS August 2018 Day 1 Suggested Solutions
P. 1
Day 1 Suggested Solutions
Chapter 11
SUGGESTED SOLUTIONS
CHAPTER TWO – QUIZ
Question Response
What does Thomas Fine Teas do? • Imports tea leaves and makes tea bags (p2)
Who are the shareholders? • Still privately owned by Joseph Thomas’ descendants
(p2)
Where is it based? • Deeland in Europe (p2)
What is the company’s brand • A premium brand supported by high quality leaves and
positioning in the market? distinctive blends (p2).
• This allows TFT to charge higher than average prices
(p13)
Is Thomas Fine Teas a major • One of the largest in Deeland (p2)
player? • Three competitors are larger (p24)
How big is Thomas Fine Teas’ • 4 black tea blends, 2 green tea blends and 3 flavours of
product range? infusions. Also different size boxes, so 15 distinct
products. (pages 8 and 9)
When was the last time a new • 4 years for black teas, 10 years for green teas and 15
blend was introduced? years for infusions (pages 8 and 9)
Who are Thomas Fine Teas’ main • 4 major corporate customers
customers? • All the major supermarket chains in Deeland
• 2 wholesalers who sell on to smaller convenience stores
(p13)
How important is sustainability to • Consumers generally more aware of the environmental
consumers? impact of food miles and are increasingly seeking locally
sourced products (p25).
KAPLAN PUBLISHING 43
