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cultural patterns. For example, the concept of the family and social relationships can be
                                       revealed by looking at personal pronouns. Some cultures have a highly elaborated set
                                       of familial and social relations while others are limited to the nuclear family. Research
                                       into universal properties in human language and culture is part of the wider study of the
                                       evolution of human cognition. They are therefore able to give us insights in the systems
                                       that link human language with mind and with culture. Languages encode cognitive and
                                       cultural perspectives of our view of the world.


                                       These  points  are  part  of the argument  about  why we  should care  about  language
                                    endangerement. The next question is why it is happening. The scale of the problem has been
                                    highlighted by the United Nations. This is a break in the age old chain of cultural transmission
                                    whereby the younger generation learns culture and language from their parents. This chain is
                                    now broken. According to UNESCO only around 30% of the world’s families are successfully
                                    transmitting their language to their children (Barreña et al., 2000: 328-330). 70% of families
                                    are experiencing obstacles to successfully passing on their language to their children. The
                                    reasons for this are complex and by no means universal. A number of types of phenomena
                                    have been identified. These include natural disasters such as tsunamis or earthquakes, man
                                    made  disasters  and  conflict,  culturally  related  reasons,  and  government  policies. We  can
                                    also see that the failure to pass on a language to the next generation operates in different
                                    contexts in multilingual societies where language choice is required. For example, in families
                                    living in cities where a mother and father come from different linguistic groups, the children
                                    may not pick up either language preferring instead to use a majority language or a national
                                    language.  In education, government policies may not  give  young students the option  of
                                    learning in  their mother tongue.  Government policies  may exclude  minority  groups and
                                    restrict options for using their language for political reasons. Attitudes can play a part too.
                                    Where a large, dominant group lives by a smaller, less powerful group, attitudes towards
                                    each other, positive or negative can play a part. However, beyond all of these we also find the
                                    impact of globalization, climate change and capitalism. Small communities are increasingly
                                    finding themselves the losers in the competition for land and resources. Mining, fishing, and
                                    other activities, conducted by governments and global corporations, are all too often a zero
                                    sum game where everyone knows that the larger, more powerful will win and the small, local
                                    communities will lose out.
                                       The size of these communities can also be a factor in language vitality. Many of them
                                    are extremely small, with less than a thousand speakers. Sizes such as these can make them



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