Page 5 - Prestige
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A Market Mosaic
                                                                                            Today, there is no one luxury market;
                                                                                        instead, the picture is usually a mosaic of
                                                                                        smaller segments defined by location and
                                                                                        price. Consider  Park City, Utah, which
                                                                                        includes Park City as well as several outlying
                                                                                        towns, three major ski resorts and multiple
                                                                                        enclaves within exclusive communities. “Our
                                                                                        market area is complex and constantly
                                                                                        changing and evolving with micro markets
                                                                                        dividing product by property type, location,
                                                                                        price, age, and amenities,” says Rick Shand,
                                                                                        with Berkshire Hathaway HomeServices
                                                                                        Utah Properties, who was president of the
                                                                                        Park City Board of REALTORS® last year.
                                                                                        Within the Park City limits, the median sold
                                                                                        price of a single-family home increased 18
                                                                                        percent to $1.63 million, while the number of
                                                                                        sales was down 18 percent compared to last
                                                                                        year. New construction in Park City itself is
                                                                                        limited by land constraints, but new projects
                                                                                        are in the works at the Canyons, now part of
                                                                                        Park City Resort and the largest ski resort
                                                                                        in the U.S.

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