Page 12 - agb-yearbook-

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Participation

Membership

We believe our strategic plan addresses some of the challenges of growing our membership. Our
new strategy looks at how we can retain more members, for longer, by supporting and developing
clubs, competition, coaching and improving our customer experience. Many lapsed members have
a high interest in returning and our aim is to make the experience as good as possible, so they are
more likely to continue to participate in our sport for longer, or perhaps return to us at a later date.

Following changes to some membership categories in 2017, Junior Membership
we have seen a mixed picture in terms of membership figures.
The closing membership stood at 44,672, a 4.3% decrease on Following the introduction of a fee for juniors, there has been
the previous year and an overall total of 1,953 members down. an adjustment in numbers which perhaps more accurately
However, we anticipated fluctuations in the different membership represents the true membership position of our junior members.
categories due to these category changes. Despite a fall in Junior membership from 9,869 to 8,536, the
picture is more positive than its first appearance.
Membership We are now able to plan and provide services tailored for junior
Competition members and measure the impact they are having. Through our
Benefits ontarget programme we will continue to encourage more clubs
to achieve the Young People Specialism, aimed at recognising,

In 2017 we set out to develop a competition system and structure that addresses the long term rewarding and developing young people within their club. We
are also implementing a Young Ambassadors initiative along with
needs of our sport. Competition is an area which we believe will contribute to meeting all three Joining Archery GB means you’re supporting our other activities aimed at supporting Young People in archery.
of our strategic objectives. Our approach, is to connect and consult with as many members as we mission to lead, grow and promote archery to create
greater value for our sport. Direct Membership
can to really understand what you want from your competition structure.
But what do you as a member get from Archery GB?
Our in-depth consultation with • Better promotion of all types of Archery GB competition review as an We’ve seen a 45% decrease in direct membership - dropping from
1,041 to 573. This can be attributed to the re-interpretation of
members has gathered insight from an archery opportunity to consult with interested With regards to archery and taking part in the Law 22 requiring members to join a county and
online survey which has received 1,500 • Improved signposting and parties. sport we offer: region. However, we know many of these Direct 45%
responses and a roadshow that has connection of competition from • an introduction to the sport through have-a- Members have not left the sport but instead
covered 2,000 miles, delivering eleven club level through to national Next Steps: go events and beginners courses have joined clubs. DECREASE
interactive workshops and directly events • records, badges and awards
engaging with 160 archers. Once we have reviewed all the insight • guidance and coaching
In addition, an early theme to come we will feedback to the attendees and • safeguarding Disability Membership
The key themes have included but are out of the competition review called contributors to the review. As well as • a sporting structure supporting clubs,
not limited to: for a revised national ranking system. sharing feedback with the Sport Team counties and regions Whilst we were conscious of a rise in costs for
disabled members and the disincentive that could create, the
• The provision of competitions In response to the feedback we Strategic Advisory Group and the • tournaments and talent pathways benefits of removing the disability en-bloc clubs is an important
where families can compete have developed and are trialling a AGM in April, before publishing the • governance move for the sport. All clubs have a duty to make
together new system for national rankings findings to the wider membership. We disabled people feel welcome and Archery GB
• Entry level competitions for throughout 2018. The rankings aim to pull together the strategy over • support and advice has a duty to ensure its practices are in line with
novices are provided to show who are the the summer months with the view • insurance modern practice.
• A national scheme to help people UK’s top archers, allowing everyone to sharing the strategy and gaining Other membership benefits include: 34.9%
shoot longer distances the opportunity to measure their feedback in another set of interactive • Exclusive offers from Volvo cars We have seen a 34.9% growth in disability
• An improved calendar of events performance against the rest of the roadshows towards the end of this • 15% discount with Cotswold membership numbers from 1,110 to 1,497. These GROWTH
which is easier to understand UK. This is a pilot scheme which will year. are not all new members, some are members
• Coaches to promote competitions be completed and reviewed by the Outdoor Newly added with a disability who previously elected to be members of open
and signpost people to the most end of October 2018. For 2019 we will If you have any questions • 15% discount at Snow&Rock The Whirlpool clubs and can now benefit from a reduced membership fee.
appropriate competition for their be reviewing the longbow, barebow then please contact • 15% discount at Cycle Surgery Privilege Club
ability and junior rankings, using the current competitionreview@archerygb.org

12 2017-2018 Archery GB Yearbook www.archerygb.org 2017-2018 Archery GB Yearbook 13