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Participation                                                                                                                                                                                            Participation





               Ambassador and Mentor            support in areas such as governance,   distances and a joined-up competition       New People
               Programmes                       financial sustainability, direct coaching and   pathway – where every archer can see
                                                club development.                what their next step would be.
               We believe those archery clubs that have a
               prominent and proactive leadership figure
               within the club gain the most out of our   ontarget Club Competition  Supporting priority                           While our members remain the focus of our work, we must
               club development programmes. These   The ontarget club competition was   audiences                                  continue to support and engage with the significant numbers of
               pivotal figures often think of new ideas   formed to encourage competition                                          people taking part in archery outside of our club network.
               and importantly, are receptive to new   and social integration. More clubs will   We will develop individual action plans for
               ideas, and are well connected within their   be encouraged to take part and the   key membership segments and priority
               wider sporting community. Clubs who do   competition will form part of the overall   demographic groups, based on the results
               not have a figure like this, often struggle to   competition calendar.  of the focus groups and annual survey.         The School Games
               gain momentum and deliver change and                              We will work across the areas of coaching,
               growth where it is required.     2017 was the most successful Finals event   clubs, competition and membership         •   Over 5,000 young people took part in archery
                                                to date. Bowmen of Rutland came out on   services to help inform the planning             competitions as part of the School Games last
               We are developing ambassador and   top against The Nonsuch Bowmen winning   of interventions and programmes, to            year, mainly at primary schools, using Arrows.
               mentor programmes, to support    13-8 to hoist the trophy. In the third   improve the experiences of our members.
               prominent and proactive leadership   and fourth play-off match, Burton Joyce   We will establish special interest groups for
               figures within their own club networks. By   Archers beat Bowmen of Minchinhampton   each of our demographic priority groups;
               highlighting the importance of leadership   with the same score as the Final 13-8.  women and girls, disability, and children   •   Arrows continues to go from strength to
               at a local level – we can support both                            and young people. These groups will                      strength with a 44% increase in sales and over
               individual’s and club’s development.   Support for clubs to encourage their   provide expertise to each area, developing   500 packs sold last year alone.
                                                members to compete regularly and to   and shaping relevant action plans.                  80% of sales are to schools.
               We know archery in the UK is powered by   find the appropriate competition will be                                         12% to activity centres.
               the people within our network of clubs,   rolled out after the publication of a new   Inspire                              8% to archery clubs, scouts and guides.
               and it is people that make the experience   competition strategy. Early indications
               so great for many. The ambassador   suggest a better communication plan,   We will find, develop and share case
               programme will provide training,   a national progress scheme     studies and stories of individuals in archery        National Trust partnership
               support and resources to empower and   for archers to shoot longer   that will inspire others. We will identify        •   Last year our partnership with the National
               inspire individuals to become leaders                             ways to recognise those people making                    Trust provided archery at 15 National Trust
               through archery, helping to develop club                          a positive contribution to improving the                 sites during their annual Summer of Sport
               environments that provide unmissable                              experience for others.                                   campaign, aiming to engage young people and
               experiences for other archers.                                                                                             their families and we’re thrilled it’s one of the
                                                                                                                                          most popular sports they offer.
               Mentoring is a powerful personal                                                                                       •   This year will see us increase the number of
               development and empowerment tool. We                                                                                       sites to 21 during the summer.
               will identify and train fourteen individuals
               with a range of expertise to best support
               the development of leaders within clubs.
               These mentors will be deployed to support                                                                                                  Every year clubs around
               the ambassadors with club development,                                                                                                     the country unite to
               but consideration will be given to other                                                                                                   dedicate one weekend
               areas of the sport, such as coaching.                                                                                  to introducing as many members of the public as
                                                                                                                                      possible to archery. Last year was the best yet, with
               ontarget Hubs                                                                                                          94 clubs introducing more than 6,500 people to
               A pilot programme – ontarget                                                                                           our sport. The Big Weekend is an opportunity for all
               Hubs – will support                                                                                                    our clubs to join together in welcoming new people
               clubs by encouraging                                                                                                   to our sport, it puts your club at the heart of your
               them to proactively work                                                                                               community, it raises the profile of your
               together to benefit from                                                                                               club and it gives you the opportunity to sign people
               shared experiences, shared                                                                                             up to your beginners’ courses. The date for this
               resources, best practice and                                                                                           year’s Big Weekend has been set for 16 & 17 June
               economies of scale, offering a more                                                                                    2018. To find out how to register please go to
               fruitful experience to their archers and                                                                               www.archerygb.org/BigWeekend
               a broader range of archery opportunities
               to their community. We will provide


      16       2017-2018 Archery GB Yearbook                                                                                       www.archerygb.org                                                       2017-2018 Archery GB Yearbook  17
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