Page 29 - NAFIF-2019-Facility-Reference-Guide

Email Marketing to Buy Side Clients

• Participation History

• Past participants

• Refusers

• News

• Status of interview Confirm My

Participation Today!
• Keep status up to date to avoid emails being sent to those contacts where there is

a) scheduling in process

b) appointment

c) completed interview

• Lead generation from tracking opens / clicks

• Lara Port will relay list of contacts who opened email and/or clicked content

• Buy side clients will also email Sarah directly to participate in Study; message will be relayed to Executive
Interviewers ASAP for immediate follow up

• Call to Action:

• We will send out email campaigns asking buy side clients to contact us to initiate the scheduling

• Respondent will receive confirmation email from Greenwich acknowledging the request

• We will then forward the request onto you

• This will help free up your time to call others in your portfolio

• Generally we are able to convert over 75% of these positive responses into interviews

We will share with you all the marketing emails sent throughout fielding

Greenwich Associates
Page 25