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Lead generation from tracking opens / clicks
• Click Data updates will be sent regularly to EIs from Lara Port
• Updates are sorted by status and EI, making the information easy to disseminate.
• EIs should use the click information to reach out to outstanding RPs
• Use this as an opportunity to reference specific content and help establish a positive talking point with Buy
Side clients.
• Act quickly to ensure a successful outcome!
• Status of RPs who click on marketing campaigns will be tracked over the course of fielding.
• We will track click rates among Buy Side clients based on participation status (past participants versus
news/refusers).
• Executive Interviewers
• You are all on the distribution list for each of these campaigns, so you should get a copy in your email inbox
in real time
• You can click on the link and download a pdf version of these reports to forward as an attachment, or just
send the link to RPs
• You play a hugely important role in getting these materials out to the buy side, so please use these materials
as much as possible and be in touch with questions!
Greenwich Associates
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