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Reputation is defined as: the general esteem in which a person is held or “perceived”
by others.

Simply put, “character” signifies reality -- what a man really is -- whereas
“reputation” is the perception of attributes others believe one to possess.

An individual’s ethics, integrity, morals and professionalism are developed by constant
determination from within; a commitment and determination to be the best you can be
while treating others, both personally and in business, with the same level of honesty,
compassion and respect with which you expect to be treated.

Look at “The Man in the Glass” each morning and reaffirm that commitment, and the
commitment to be totally responsible and accountable for YOUR actions. Make a
commitment not to cheat, even if the “other” person does. Remember that we are all
born with the same amount of INTEGRITY, and that no one can take it away from us.
We can sell it or give it away, but if we do, we can never get it back … at any price.

As a business owner, you should aspire to manage with unswerving commitment to ethics,
integrity and professionalism. A business so built will attract the client looking for a
long-term relationship. However, it must be remembered that these attributes alone will
not assure your business of longevity. Otherwise, there would be no need for business
training, education, good business acumen or entrepreneurial spirit. Many books have
been written on ethics, professionalism, integrity and morality, and these are qualities we
should inculcate into our business and personal lives. Following are what I believe to be
some Helpful Reminders we can use in our business and personal lives:

qq Give your client more than they expect and do it cheerfully.
qq Never laugh at anyone’s dreams (they may win the lottery).
qq Remember that great achievements involve great risks.
qq When you lose, don’t lose the lesson.
qq When you realize you’ve made a mistake, take immediate steps to correct
it.

qq Open your arms to change, but never let go of your values.
qq Trust in God but lock your car.
qq Share your knowledge. It’s a way to achieve immortality.
qq Pray … there’s immeasurable power in it.
qq Mind your own business.
qq If you make a lot of money put some of it to work helping others while you
are living … that is wealth’s greatest satisfaction.
qq Remember that not getting what you want is sometimes a stroke of luck.
qq Judge your success by what you had to give up in order to get it.
qq Remember that your character is your destiny.
qq No man ever stands so tall as when he bends over to help a child.

“When the One Great Author comes to write against your name, He writes not that you
won or lost, but HOW YOU PLAYED THE GAME.”