Page 20 - Portfolio Pauline Vieira 2019

BRAND: COCO DOCE
POSITION: PRODUCT
CRIATION AND DEVELOPMENT

“Coco Doce” brand was focused on
wholesale sales to national
(Renner and C & A) and international (El
Corte Inglés) department stores. When they
hired me they were expanding the market for
their own stores.
With the opening of stores of the
brand, to increase the style of Coco Doce
was fundamental: the brand brought the
"Brazilian way" as the main reference.
Exuberant products with exclusive prints
and beautiful accessories inspired by
Bahian culture.
I used my contacts with artisans to
combine industry and craft in order to
valorize and improve the collection with
handmade accessories.
I presented the project in
computerized drawings, organizing
the collection into sets. Each set of products
had a print with 3 models of bikinis, 1 model
of swimsuit, 1 model of Resort wear and
more models in fabric without prints. A smart
mix of products based on sales statistics. All
with impeccable styling and modeling.
The result of the collection was
particularly one of my favorites.

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