Page 18 - Portfolio Pauline Vieira 2019
P. 18
Jeans
BRAND: ROMALÉO JEANS
POSITION: DESIGNER MANAGER
The "Romaleo Jeans" brand is a family So I created exclusive prints for twill fabric
business that has been in the fashion market and for inside pockets, buttons and metalized
for over 15 years and has an average of 150 plates with the trademark logo, promoting the
employees. brand in the product. I also updated the Logo
In the company, the style sector was brand, developing the brand style chart and
conducted without professionals in the area of the art of the new logo.
? ? designer, so the first challenge was to With the collaboration of sales
professionalize this sector. So as the principle representatives of the company "Romaleo
of the Designer is the planning, I started with Jeans", I did a survey to update the target
the basic point, creating the collection market of the company's products and
development schedule and implementing the through statistics we managed to make a
product data sheet. The clear and organized collection exactly as our customers wanted,
way of creating the collection developed by which resulted in successful sales.
me was soon noticed and praised by the entire Next, I organized a collection
product development team. There was good presentation workshop to demonstrate the
communication between us and this made us influences of collection, trend research,
gain time in production and reduce errors. market research, and raw materials. In this
The brand used to have a large way, I provided the team of sales
production and this fact gave conditions for representatives, confidence to sell and argue
the company to purchase personalized raw about the product "Romaleo Jeans".
material.
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