Page 16 - Portfolio Pauline Vieira 2019

Social

Design

BRAND: OVERBRAND
POSITION: INSTRUCTOR IN
PRODUCT DEVELOPMENT

An environmental disorder that has resulted in
solution for many lives "Taboa" is a natural fiber that
grows freely around the city of Maracangalha, in the
state of Bahia, Brazil.
This fiber, or plant, grew disorderly in the community of
Maracangalha and covered the city's water dam.
Because of this fact, the population set fire to all parts
covered by Taboa, which resulted in a serious
aggression to the local eco system. So I created a
project that had the purpose of reusing Taboa as a
craft, creating handicraft products.
The project was named "Taboarte" and was formed by
a group of women who developed their arts in craft,
made money for their community and promoted the
culture of its people.
We set up an association of artists, made a
collection with the products that each woman had
created and from this point, we defined the mix of
products and together with the artists I developed the
collection.
My inspiration to develop this collection was the
"Samba de roda", that is a cultural manifestation that
involves folk music, song and dance and that is part of
the culture of that community in that Brazilian village. In
"Samba de roda" women dance wearing dresses
made of "Chitão", an inexpensive and colorful flower
print fabric. That inspired me to create beautiful
products.
All production was organized by technical data
sheets of each product. We developed molds so that
the products had the same size pattern.
The collection was launched in Salvador, the capital
of Bahia and at the launch the association of women
artisans created by me, had 3 months of work at its
maximum capacity. It was a success, but two products
had a special success: The beach bag, sold to the "Le
Lis Blanc" chain of stores and the souplat, sold to "Tok
& Stok", both big and important commercial brands in
the Brazilian market.
Working with the joyful community of
Maracangalha through the creation of "Taboarte" and
helping them make money and improve the living
conditions of everyone there, was very gratifying!
Mrs. Maria, the only artisan who still knew the technique of braiding with “taboa”. And the bag we created, sold to Le Lis Blanc.
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