Page 12 - Portfolio Pauline Vieira 2019

Beachwear

BRAND: MOEMA BRASIL
POSITION: DIRECTOR / OWN BUSINESS

Including the Beachwear product
collection was a strategy to improve sales in the
months of January and February. In these
months there is a decrease, around 30 to 40%,
in sales of underwear in Brazil, but it is at this
time of year that sales of beachwear grow a lot
because it is summer vacation.
We used only one raw material for the
whole collection of beachwear, the same used
in the production of underwear, but with a
thinner width. We did that in order to facilitate
the production and use the same production
machinery in both collections. The most
surprising thing about this process was that our
customers liked the fabric of the beachwear
collection. In this way, we achieved a higher
sales result than we expected and we were able
to outperform our competitors who worked with
thick microfiber.
I developed the entire collection with
unique and scanned prints and I carefully
selected the colors and themes.
For each print, I created groups of 5
different models, respecting all types of
women's ergometrics to reach all types of
customers, and facilitate sales.
In order to beautify the products of
Moema Brasil, we used handmade accessories
that were produced by poor women in the rural
area of the city.
In addition to producing beautiful
products, we were able to help improve the lives
of poor women in my city.

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