Page 8 - Portfolio Pauline Vieira 2019
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Marketing
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BRAND: MOEMA BRASIL
POSITION: DIRECTOR / OWN BUSINESS
In October 2013, I created my own The products were sold in the store to
underwear and women's swimwear company. retail customers. And the resellers bought the
The name of my brand was "Moema Brasil" In products at wholesale.
addition to creating, I managed my company from I was responsible for the entire
O c t o b e r 2 0 1 3 t o A p r i l 2 0 1 8 . . marketing strategy of the company.
I designed the logo of Moema Brasil and even I was very attentive to the commemorative
the architect's design of the store. The brand has dates that make sales increase, such as
iconographic references of the Brazilian film "Valentine's Day".
"Caramuru a invensão do Brasil", making a I used to select in advance all
mixture of Brazilian Indian culture, European Marketing actions and I used to develop with
colonial culture and Brazilian tropicalism. All my team the subjects to post on the social
these cultural references could be observed in network as well as pamphlets, window shop,
the decoration of the store and the products of product mix, packaging and everything else
Moema Brazil and reflected the profile of the that was needed to attract customers and
Brazilian woman: exotic, sensual and exuberant. surprise them.
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