Page 27 - 2018SpringSpectrum

Marketing Expert

Online

Advertising,

which way

to go?

There are many different Advertising strategies. Although step is to let everybody know how to get to it, and more
you’ve probably heard of Search Engine Optimization (SEO), importantly how to get to you.
Google AdWords, and Social Media Marketing (SEM), do you
really understand what they are and what they can do for How many of you, when searching for something in Google,
your business? This article will give you a quick overview of click through multiple pages of the search results? The
these three mediums while helping to ensure higher your website ranks in the results of a
that you get the biggest bang for your buck. search, the more visitors your website will get.
Search engine optimization, SEO for short, is
It's important to understand how to properly a methodology of tactics using keywords and
put together a plan for these tactics. It keyword phrases to organically place you
is almost more work than it is to buy a higher on the search engines results pages.
traditional campaign with radio, television It's important to understand that this process
and outdoor print, but the results will return takes time, usually 3-6 months. Remember,
10 fold if done correctly. I wouldn’t be doing there are Desktop and Mobile searches with
this for 15 years if it didn’t work for our clients! different results and you are competing with
Traditional media is letting staff go daily, which means you EVERYONE out there in your industry. However, with a bit of
need to begin thinking of other methods of advertising. You patience and regular maintenance it IS possible to get on
have to take in your own hands how you're going to best page one.
communicate and sell to your customers in the future. The
good news is, there are a lot of great options available for When doing your SEO there are two processes you need to
you to use. Let me give you a quick starter as to how you include, Core Optimization and Ongoing. When you CORE
would best put this together. optimize, you go through all aspects of your website. The
means, putting ALT tags on images and making sure your
First things first, you need to create a website. Whether you’re url title tags are accurate to the copy on the page itself.
using a, “build it yourself” site like Wix or Squarespace, or The cost is usually more for the first month. Ongoing SEO is
you’ve contracted a web developer to build it in WordPress then tweaking the copy on the website every month as you
or another CMS system, it’s vital to have an online place for monitor the search results in order to optimize the keywords
your customers to go. After your website is ready, the next within to match how you want to be found.

www.cambridgechamber.com 27
Spring 2018