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Marketing Expert

Another option is Google AdWords. This is the quickest way for so you can easily adjust your message to appeal them.
your keywords and keyword phrases to be found by triggering
your ad to be shown in the search engine results pages. You I've had successes and failures with social media marketing.
only pay when people click your ads, which enables you to For example, I did a campaign for a limousine company, and
track your costs, the amount visitors your site receives and the intent was to push for weddings. We set up 3 campaigns
the amount of people that follow up with an email or phone targeting the Brides, Grooms and Parents of Grooms and
call. These reports are critical for understanding your return Brides. I built the campaigns in a way that everyone had to
on investment. Make sure when you put a Google adword pre-register from the facebook ads and had to call the office
together that you include analytics on your campaign and to get the deal on a specific date and time, which gave the
set up heat maps with a free service called hotjar. It's worth campaign some credibility. On a tuesday evening at 6pm,
the money to use a program called “Call Rail” to record everyone that had pre-registered through the Facebook
your conversations directly through your Google AdWords campaign received an email newsletter advising them
campaign. It will let you know who called from Google that the phones were open and they could now book their
AdWords, who answered the phone and what the result of wedding at 40% off the normal rates. It was a grand success!
the discussion was. In addition, if you wish to hire someone An entire summer was booked in less than 4 hours, with 3
to manage your Adword campaign, I recommend choosing a people consistently answering the phones. The Facebook
Google Adword partner. They will have the experience and campaign advertising cost less than $3,000 in under 2 weeks.
understanding to help your business get the best results. Ask The results quadrupled in sales for one evening. The moral
the vendor your considering if they are a partner and if they of this article is to always make sure that you have a plan. No
can give referrals to who has seen positive results. matter what you do with your SEO, Google AdWords, or Social
Media Marketing campaigns, know your targeted audience
Social media marketing, also known as SEM, includes all social and understand how you're going to measure your return on
media that you can advertise on, such as Facebook, Snapchat, investment in order to determine that it was worth the cost.
and Instagram. You really have to appreciate who it is you're
speaking to as this could quickly burn a hole in your pocket. If you have any questions, I highly recommend speaking to a
Remember, Facebook is an information source where people specialist who can give you insight on how to strategically set
go to be mindlessly entertained and are not necessarily up your campaign, determine a budget and help you execute
looking to make a purchase. Facebook’s environment gives your plan. I highly discourage setting up a campaign that
you the ability to buy a targeted audiences, determine if just spends money to put people on your homepage, unless
they’re males or females, their ages, and their social status, you have a specific reason for doing so. People are seeking
online with a purpose. Give them a reason to
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Spring 2018