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Millennials
How to brand and sell to
Millennials
Who exactly are the Millennials? buy online to get it delivered to their home, they absolutely
Millennials (or Generation Y) are the generation of people will—regardless of their location but even more so if they
born between 1981 and 2000. They were born into a live in an urban setting.
technological society and tend to be more tech-savvy
than members of previous generations. They are presently They also like cool products and, therefore, your brand, your
in a period of their life where they are finishing school, marketing, the messages and the media you are using might
building credit, starting families and experiencing all the be more important than your salespeople.
opportunities and challenges that surround that time.
When were the generations born?
The cliché goes that smartphones never leave their side. Our latest study breaks down the dates of birth for the
They live on access to information and, as a result, will know generations as follows.
more about your business, products and services than you
can imagine. The opinions that they find online and through Baby Boomers: 1946-1965
social media are more important than those of your best Generation X: 1966-1980
salespeople. They make informed and educated decisions. Generation Y or Millennials: 1981-2000
If they can save the trip to go to your place of business and Generation Z: 2001-now
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www.cambridgechamber.com 17
Summer 2018
