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Millennials

Why you want to brand and sell to deeply. Pay close attention to these seven key points
Millennials? throughout the buying cycle.
Whether you are selling to businesses or consumers, 1. Evaluation
Millennials can no longer be ignored. They are now the Millennials want to understand your product or service
largest demographic age group in North America. In Canada, Millennials will want to know you before they can trust you.
they make up 40% of the workforce and will continue to They will read reviews and testimonials on your website,
dominate it for the foreseeable future. but they will put more importance on the reviews from

They make up an important part of the economy and their independent sources or blogs.
huge buying power will continue to increase. One of the best examples you can find is tripadvisor.com, a

Businesses who want to stay connected to this group will website where millions of people share their knowledge and
need to think differently or risk becoming irrelevant. opinions about the travel space for free.

Focus on seven key brand experiences Take note that all of this is done predominantly on
Millennials interact with many brands across many media smartphones. Are you relevant to that experience?
and channels. With the Internet and social media, they have 2. Trust-building
the power to make or break a brand overnight. To improve Millennials want you to be transparent
your chances of success, you need to create the proper brand A strong brand is one of the greatest asset you can have.
relationship. However, with Millennials, your brand must be transparent.

(cont on pg 34)
Millennials have different buying habits, behaviors and
personality traits that you will want to understand more

18 www.cambridgechamber.com
Summer 2018