Page 3 - NRCC Cycle Review Final

OVERVIEW OF NRCC FINANCE
It is essential we raise the resources needed to highlight our candidates and deliver our message to voters. In 2020, we fought tooth and nail to raise the money our candidates needed to win. We will do the same this cycle.
In 2020, NRCC revenue was nearly $268 million which was a more than 25% increase from 2018.
Our grassroots fundraising was crucial to achieving that record number.
The NRCC raised over $108 million online
during the 2020 cycle, more than quadrupling
the previous record of $26.6 million (2018). 300
NRCC ONLINE DONATIONS
$108 million
EVERY MAJOR DONOR DOLLAR WENT TO PAID MEDIA
Election Media $81,530,201.74
Direct Response (Phones and Mail) raised over $38.3 million in 2020 which was nearly double the $20.2 million we raised in 2018.
See charts for a breakdown of those numbers and how we efficiently spent donor money to win races.
As you will see, our grassroots funded
100% of our overhead so every dollar major donors provided went directly to the political advertisements that helped us achieve the level of success we saw in 2020.
$268,911,604
120 100 80 60 40 20
NRCC RECORD BREAKING REVENUE
250 200 150 100
50
$193,775,763
00
2018 2020
$26.6 million
2018 2020
2