Page 41 - The 20 Most Promising CEOs in Business Industry 2019

Rajarshi Datta:

A Resourceful Leader and the CEO of CFO Centre in India

end and what the CFOs do at the ground level. We relationships with our clients and other partners. We
are not just looking at only getting assignments, we always try to give the client the maximum value where
are here to build relationships and that’s the way our they don’t feel that we are consultants although we are
business has grown worldwide. In our model every not physically present in their office the whole time.
CFO works like an entrepreneur and thereby helping Our motto is to help the clients to scale up from their
in the marketing process. So the process takes time but current state and put the best practices and systems in
it surely helps in long term business building. We are place to maximise their business.”
world’s No 1 for a reason. Our international network Monitoring Growth
of CFOs help us implement best practices of various
sectors in various countries in the client’s business in “India’s GDP is growing at a fast pace and without
India. This gives us the edge over any competition.” any dispute the start ups and the SMEs are one of
Contributing to a Better Tomorrow the key drivers behind this growth story. There are
42.50 million SMEs in India (including registered and
“One of the reasons why clients get us on board is that unregistered) and they employ about 40% of the work
they are not able to manage their cash flows and they force. The average growth rate is around 10%. SMEs
don’t have the controls in place. Lack of cash flow accounts for 16-17% of the bank lending in India. So
control often leads to delayed payments including this a key sector for the overall growth of India where
statutory dues. What our team does is manage the cash the Indian economy is expected to touch $5 trillion by
flows for the client and also makes contingency plans 2025.”
to ensure that the business is able to implement the An Exceptional Journey
Business Plan which they have prepared in a smooth
manner.” “It has been a satisfying and learning experience
A Greater Vision where we have worked with more than 100 clients
in the 4 years from inception. In any country where
“Typically SMEs don’t always have a CFO brain in the CFO Centre group has started their business, it
their system or they can’t afford a full time CFO but takes 5-6 years to stabilize the business. India has
they feel that a CFO may help them in their scale up been no different. But I always wanted to become
process and to also set up the necessary systems so an entrepreneur and I knew from the start that this is
that they can cope with the growth process. This is not a hundred metres sprint, this is a marathon. We
where our founders saw the opportunity and started have managed to keep pace and we see the results
the business in UK in 2001. They slowly spread to 17 coming. We are now in six regions in India and most
countries including India as in all these countries the importantly more and more people have come to know
opportunity is similar. CFO Centre adds rocket fuel to of what we do and the value we bring”
the client’s business and helps to fast track the growth
of the client’s business in India and abroad through the
international network which we have in 17 countries.”
Mapping the Future

“As mentioned earlier, we are here to build strong

│ September 2019 41