Page 43 - The 20 Most Promising CEOs in Business Industry 2019
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Masala, Style Today, Eureka, 3-2-1, Mum Tum with TLC; launching kids’ business - Discovery
aur Hum, Bollywood Ka Boss, KheloJeetoJiyo Kids and introducing HD experience to viewers in
and Sports Ka Superstar as well as international India. He strategized Discovery’s localisation,
formats such as Mastermind India, University product development and revenue growth.
Challenge, Kamzor Kadi Kaun, India’s Child He managed content creation across genres, for
Genius, Bluffmaster, Heartbeat, Kya Aap Paanchvi diverse TGs- Millennials, Families, Females and
Pass Se Tez Hain, 10 Ka Dum, India’s Got Talent, Aap Kids. In his early career, he consulted companies in
Ki Kachehri, Sach Ka Saamna and Kaun Banega FMCG, Auto, Internet, Financial Services, Telecom
Crorepati and India’s best jobs etc. on Marketing Communications and Reputation
Expanding The Horizon Management.
He also consults PE firms in media and digital
Big Synergy is expanding its offering into the sectors. He is enthusiastic about transforming lives
fiction segment for both TV and Digital Media and coaches at a kids’ NGO and also promotes
with popular web-series like Yay kay hua Bro with rural grassroots innovators.
‘Voot’, Kaushiki with ‹VuClip’, Bose-Dead or
Alive with ‘Alt Balaji’. Savdhaan India Naya Hallmark of BIG Synergy
Adhyay with Star Bharat and few under development BIG Synergy and its productions are widely
shows with Amazon. acknowledged by the Indian television and Digital
Rajiv Bakshi (Chief Executive Officer) Media industry and its viewers for:
An alumnus of Harvard Business School, Rajiv • Singular success with international formats
Bakshi has two decades of multi-functional experience • Leadership in the field of producing format
of working with global & Indian consumer product shows and infotainment
and services companies. He has deep understanding • First class content and research, especially
of Media, Digital, Content Development, Brand for knowledge-based programmes and
Management and Smartphones, Consumer Durables/ related activities
Electronics industries.
Currently, he is the CEO of Reliance Entertainment’s • World class production-value
Big Synergy, one of India’s oldest and most respected • Synergizing exceptional talent and team-
media & content creation company, with a legacy of building
4,500 hours of path breaking content. He leads a team
of creative visionaries with the mission to transform • Thorough back-end operations
the company by leveraging emerging media industry • Detailed design and implementation of
dynamics and OTT/ Digital dominance. methodologies
Prior to Reliance Entertainment, Rajiv was the CMO • Commitment to quality
Intex Technologies, a home-grown Indian disruptor
in Smartphones and Consumer Durables. At Intex, • Credibility & integrity of conduct
he envisioned the brand transformation and Go-To-
Market strategy across product verticals - Mobile
Phones, LED TVs, ACs, Washing Machines and
Accessories. He strengthened product development, Big Synergy is
distribution encompassing 100,000 Dealers, Large “
Format Retailers, Company Owned Stores and Online expanding its offering
Sales. into the fiction segment
Earlier, Rajiv turnaround Discovery Networks’ India
& South Asia business. In the 13 years at Discovery, for both TV and Digital
as Head of Products & Marketing, he is credited for Media with popular
building its 11-channel portfolio, 10-year leadership
”
for Discovery Channel; pioneering lifestyle category web-series
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