Page 55 - The 20 Most Promising CEOs in Business Industry 2019
P. 55

and upload it on play store. This thing pushed him       provide more services than our competitors and
        to do a research on web and find how to create an        price it low. We are in a kind of pre-competition
        app. This encouraged him to do a class on Android        stage. So, the strategy would be to differentiate
        basis in his 2015 summer holidays after completing       our USP from the competitors along with extra
        his schooling. In 2015, he started the company with      services.
        only him working. He created apps that are in the
        google play now. He wanted to create a team to           Improving people’s standard of Living
        work with him. He spoke with his juniors who were
        really interested in learning, he called them and        RADSSOON is not under Business segment.
        thought them few skills and they formed a good team      RADSSOON is into IT sector. Currently IT
        together and started to work.                            sector is then space where you can create
                                                                 something new a short span of time. We aim at
        Age - 20                                                 creating new innovative things that improve the
                                                                 standard of living of people who use it.
        Young, Open Minded, willing to do something.
                                                                 The Evolving Future
        Speed cuber – has got international ranks in several
        category                                                 Currently, RADSSOON has Projeccelator (Portal
                                                                 that connects students with Incubators), Playstem
        LinkedIn: - https://in.linkedin.com/in/sundar-           (Gaming controller for people), Scopemotion
        balamurugan-76a50212a                                    (vision for blind). We have also got some
                                                                 products under development. You will be seeing
        Instagram:- https://www.instagram.com/sundar_            our products used on a large scale in various
        balamurugan/                                             industries. We also render services for third
                                                                 parties on augmented reality, Computer Vision,
        Twitter: - https://twitter.com/Imsundar_b                Application Development, hardware design.

        Personal Biodata: - http://www.sundar.radssoon.com       Industry Scenario through the Prism of
                                                                 Radssoon
        Do visit us: - htttp://www.radssoon.com

        The Biggest Challenge


        Coming from a semi urban region and with literally
        no background in the IT industry and the start-up
        ecosystem, it was literally kind of walking in the                         ‘  ‘
        dark. After meeting some eminent personalities and
        good mentors we got some guidance and we got
        some direction to move with. The biggest challenge                  Our main strategy
        that we faced was making connection with the right                  for competition is to
        people.
                                                                            provide more services
        The Winning Strategies                                              than our competitors

                                                                            and price it low.
        Currently, all RADSSOON products are specifically
        targeted on a specific use cases and in those sectors
        we don’t find a huge competitor in those sectors.
        RADSSOON’s main strategy for competition is to



                               │ September 2019                                                                   55
   50   51   52   53   54   55   56   57   58   59   60