Page 56 - The 20 Most Promising CEOs in Business Industry 2019
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We being students

                           and as well as in early
                                ‘
                                   ‘
                           Twenties, it’s our duty
                           to try something new

                           that brings a change in
                           something.












        Today’s IT industry is very volatile (i.e the thing      down discuss, Brainstorm and work. In early days
        that is new today is old tomorrow and extinct after      we use to meet in the college after the college hours
        a week). We being in the IT industry are required        and work there until 8. We sat there and built our
        to adapt to these changes and work with it. I am not     first project from college library.
        an expert in this or an Industry Tycoon in IT sector.
        But as far as my knowledge is concerned with the         Our first product was an AR gift cards that we made
        Startup eco system. India is a perfect place for         for Christmas (One can gift it to your friends and
        startups in this time. There are a lot of problems in    you would see some cute 3D creatures popping up
        the private as well as government sectors that are to    and would have fun with them). Once we developed
        be solved. We being students and as well as in early     the product we had to sell it. I had to do sales which
        Twenties, it’s our duty to try something new that        I am new to. I got the help of my school seniors. I
        brings a change in something.                            got the contact of my school senior who is running
                                                                 a bakery by another senior. The bakery was new one
        Understanding the Innovation Journey                     and my senior was looking for new ways to promote
                                                                 it. As soon as he looked into the product, He was
        Radssoon was founded in 2015 by Sundar                   interested in the product and wanted to use it. He
        Balamurugan at the age of 17. Initially Radssoon         bought some cards and it began there. I wanted to
        was developing Android Apps and some android             implement it in other bakeries as well. So, I went
        games that are available in google play. Later on        and pitched it to some bakeries in my town and
        in the year 2017, Sundar increased its core-team         nearby town called Erode. I made a good sale but,
        strength by joining 4 other collegemates as co-          most importantly I learnt a lot of sales experience
        founders specialized in different domains. Radssoon      from this venture.
        was incubated at BIT-TBI in 2017. Currently the
        team’s strength is 7 all are students and work at
        start-up after college hours. All of us are students
        and our initial struggle was to find an initial standard
        working time where we all come together and sit


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