Page 64 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
4.2.4.1 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-BOARD
In addition to overall service perceptions, we asked shoppers what additional products or features they would have liked to have seen in-store. Our research highlights three core priority areas that on-board store operators and brands should look to develop to better meet the needs of the Asian shopper.
The most prominent development area, identified by 18% of on-board store visitors, was the availability of local produce, with specific responses including:
“World famous specialties of the countries visited” – Chinese M, 31-40, female
“Products that reflect local characteristics and that are representative of local cultures” – Chinese HK, 41-50, female
“Limited edition products with local characteristics” Chinese M, 31-40, male
This could be implemented through areas of the store dedicated to local produce with the range adapted to reflect the country most recently visited.
Promotional deals / specialist discounts is an area highlighted by 14% as a key area for development, with one shopper stating:
“I would have liked to have seen more discounts and better value for money” - Chinese M, 21-30, female
The range of on-board exclusive products is also an area where development should be considered, with shoppers calling for:
“Unique, commemorative and limited edition products” – Chinese M, 31-40, female
“Something unique or goods that are difficult to obtain” – Singaporean, 51-60, male
LEADING AREAS FOR FURTHER DEVELOPMENT: ON-BOARD
Base: On-board Visitors (446)
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