Page 65 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
4.2.4.2 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-LAND
When on-land store shoppers were asked what additional products or features they would have liked to have seen in-store, similar factors were highlighted to those requiring greater focus in on-board stores. However, rather than exclusive products, a greater range of fashion items was identified as a more pressing development area.
23% of on-land shoppers identified local produce as the most prominent area for development, with emphasis on souvenirs and high end shopping:
“Luxurious, local specialties” – Chinese M, 41-50, male
“Special souvenirs with local characteristics”
– Taiwanese, 31-40, female
“High-quality products with local characteristics that can be given as gifts to friends and family” – Taiwanese, 31-40, male
This illustrates how local produce should be considered a priority development area going forward for on-land stores, and an element that should be used to draw attention and drive interest in the offer.
Promotional deals / specialist discounts was identified by 9% as a key area for development, with one shopper being clearly disappointed by the current offering:
“I had hoped to see discounted merchandise” – Chinese M, 21-30, female
More fashion items has also identified as a leading priority area for development:
“We had hoped to see some local clothing”
– Chinese M, 31-40, male; and
“Limited edition clothing” – Chinese M, 61- 70, male
LEADING AREAS FOR FURTHER DEVELOPMENT: ON-LAND
Base: On-land Visitors (406)
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