Page 21 - European Cruise Traveller Duty & Tax Free Retail

2.1.2.2 SCHEDULED PORT CALLS
Our research shows that 94% of European cruise travellers embark on cruise services making at least one scheduled port call during the trip. Key countries visited in the Mediterranean region include Spain, where Barcelona is the leading port, and Italy where Civitavecchia (Rome) is the leading port. France and Greece are also key destinations.
During 2014, the European region amassed 29 million passenger visits at around 250 European port cities. This presents a major opportunity for Duty & Tax Free port stores in the European region, but also the need to provide a differentiated service from both the on- board Duty & Tax Free offering as well as that offered by other port stores operating within the region. Operators should look to drive a differentiated service through supplementing the well-known and international product lines with tailored product offerings to reflect the location. This should be supported with localised store designs and promotional activity.
Figure 2: European Cruise Travellers: Scheduled Port Call Locations
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
© Counter Intelligence Retail Ltd www.counterintelligenceretail.com 21