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                 Q: What do you concretely do when you find something that   are missing something, we might actually send people out
                 seems suspicious?                               into the field, not ourselves but a consultant, to talk to factory
                 First, we start with some background research. It’s really about   workers outside the factory. If we are concerned about child
                 finding the facts. If there a possibility                         labour, we go into the fields too.
                 that  the  company  has  committed   “We carry out pretty         One  of  our  consultants  visited  two
                 a  norm  violation,  it  is  necessary  to                        2,500  farms  in  India,  on  foot  and
                 examine the case in order to actually   thorough investigations in   on  bicycle.  So,  we  carry  out  pretty
                 reach the threshold for recommending                              thorough  investigations  in  order
                 that for it be either excluded or put   order to establish a set of   to establish a set of facts that could
                 under observation. Most companies                                 lead us to recommend a company for
                 are generally put aside quite quickly,   facts that could lead us to   observation or exclusion. If we come
                 because they are not going to reach                               to  that,  we  actually  send  them  the
                 the  threshold,  but  if  we  think  that   recommend a company for   draft. This wakes them up most of the
                 they might, we will very often write                              time  because  now  they  understand
                 a  letter  to  the  company  saying,  for   observation or exclusion.”  that this is for real.
                 example,  that  it  has  come  to  our                            Many  companies  do  understand
                 knowledge that you are engaged in…                                the downside of being excluded, for
                 Or what are you doing, what are your policies on humang   we  publish  a  very  comprehensive  recommendation  of  10
                 rights etc.? At this stage we ask for facts. Most of the time   to 15 pages. It is usually picked up by mainstream media –
                 they answer our requests, perhaps halfheartedly, and then we   everything from national media to Bloomberg, BBC, Reuters
                 do of course more checks. In some cases, if we feel that we   etc. So, this becomes very much international news and in



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