Page 62 - Black Friday Ebook (FINAL)
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Emails lists as an audience for paid
advertising
Email lists are usually good quality audiences for paid advertising.
You can upload and retarget your lists with paid campaigns, and you can use
them to create Lookalike Audiences.
When creating Lookalike audiences, think about segmentation: highest number
of purchases, highest amount spent in your store, highest repeat customers…
You could see very interesting results out of those Lookalikes, especially if your
segment is large enough.
Recommended flows And the following one-off
campaigns (single emails)
● Welcome series
● General offers
● Abandoned cart
● Doorbusters
● Product upsell
● Gift guide flow (drip fed)
