Page 66 - Black Friday Ebook (FINAL)
P. 66
We Are Purple Dog Tips
Facebook and Instagram targeting
A quick overview on what you can target through Facebook and
Instagram:
● Anyone who has engaged with your Facebook or Instagram page
in the last 365 days, which means:
○ followers
○ profile visitors
○ saved a post or an ad
○ sent a message to your account
○ liked, shared or commented on a post or Instant Experience
○ viewed a video on your account
○ any sort of interactions with one of your events: visited the
event page, responded with Going or Interested, had the
intention or bought ticket to an event
○ engaged with your Marketplace listing
● Web visitors for 180 days
● App users (if you have one) for 180 days
● People who have interacted offline up to 720 days (if you have
access to the data in a form that works for Facebook)
You can also use these audiences as sources to build Lookalike
Audiences, asking Facebook to find people that are similar to the
source audience.
