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Lookalike Audiences -

seed audiences

You can build those Lookalike audiences based on
your pixel data, email lists, Ecommerce platform
or CRM software.

Here are some that we usually consider:

● Website visitors
● Highest purchase value
● Highest number of purchases
● All customers who have bought more than
X times
● Viewed landing pages more than twice
(or more)
● Specific URLs

We Are Purple Dog Tips

We appreciate setting up all these audiences may feel a little

daunting.

If you are using a reputable Marketing Agency or have an

in-house Marketing team then they should know what these are.

So be sure to speak to them and ensure they have this set up!

p.s. If you're looking for a Marketing Partner, then why not book

in a Free Strategy Call with the WAPD team?