Page 70 - Black Friday Ebook (FINAL)

Custom Audiences

Website Visitors

● All visitors
● ATC
● View Content
● Initiate Checkout
● Purchase audiences

Engagement

● Facebook Page Engagement
● Instagram Page Engagement
● Timeframe since the last engagement
○ 3/7/30 days - timeframes vary
○ For example, if you took an action within
the last 3 days, you fall into the 3 day
category

● Video views
● Time spent on page: top 25% of the people
who spend time on your page

● People who have viewed products over a
certain number of times

Email Lists

● Newsletter subscribers
● Ecommerce platform data
○ Customer list

○ General but also segmented by
■ Highest purchase value
■ Highest number of purchases
■ If it makes sense: people who
purchase specific products

○ Website visitors
○ Highest purchase value
○ Highest number of purchases
○ All customers who have bought more
than X times
○ Viewed landing pages more than twice
(or more)
○ Specific URLs