Page 69 - Black Friday Ebook (FINAL)
P. 69

Interest-Based Audiences









           Interests


             ●    Celebrities
             ●    Brands
             ●    Competitors
             ●    Large retailers
             ●    Topics










           Demographics


             ●    Relationships
             ●    Education

             ●    Life Events
             ●    Work
             ●    Parents
             ●    Income (some countries only)











           Behaviours


             ●    Purchase behaviour (engaged
                  shoppers)
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