Page 64 - Black Friday Ebook (FINAL)
P. 64
Your Audiences
Pre-Traffic
Start building your warm audiences as early as August, or if you’re reading this
after August, as soon as possible.
As we said earlier, you want to build your buckets of audiences early, when the
costs are still relatively low.
What to do ahead of time:
● capture more followers
● increase website visitors
● add email list subscribers
so you can retarget all these audiences with your Black Friday offers later.
It’s the most important thing you can do: building early enough can make or
break your BFCM.
