Page 76 - Black Friday Ebook (FINAL)

End of August - September

● Start building your pre-traffic (website,
social platforms and email lists)

○ Buying traffic early (before costs
begin to soar) to build social

audiences

○ Remain top of mind by remarketing
frequently during the period

○ Build audiences by collaborating with
influencers

● Get your website in order

● Plan and execute to get your creatives ready in time

○ especially videos that can take longer to produce

We Are Purple Dog Tips

Google Ads Campaigns

Are you running Google Ads? Narrow your AdWords ads to high
purchase intent keywords, like “buy [blank product]” or “best deal on
[blank product]” or “best gift for new mums”