Page 78 - Black Friday Ebook (FINAL)

November

Week 1 ● Launch your gift guide
Promote it
●
Social platforms
○
Email marketing
○

● Start running your corresponding pre-approved Ad campaigns

Week 3 ● Launch your pre-BFCM offers
Promote them:
●
Social platforms
○
Email marketing
○
Start running your corresponding pre-approved Ad campaigns
●

Week 4 ● Release your BFCM offers early to your email subscribers if you
have planned to do so

Announce the pre-release on your social platforms to
○
encourage more people to subscribe to your email
marketing

BFCM Weekend ● Launch your BFCM offers
Promote them:
●
Social platforms
○
Email marketing
○
Start running your corresponding pre-approved Ad campaigns
●

Week 5 If you are done with your BFCM campaigns, time to

wind the ads down.