Page 77 - Black Friday Ebook (FINAL)

Mid to Late October

● All your creatives are ready

● Your offers are defined and planned

○ Use apps to make your life easier

● Your audiences are built into the Ad
platform

○ Give yourself plenty of time before
your first Campaign needs to run so
you don’t get stuck in the Q4 Approval Cycle of Hell

● Email campaigns are built into your email software

We Are Purple Dog Tips

Facebook/ Instagram campaigns

As early as possible: build your campaigns, get them approved and
pause them.

● Don’t wait until the last minute to get your ads under review

● On Facebook and Instagram it can take up to several days for
ads to be reviewed during the busiest seasons

● Make sure you launch them to start the review process, and
pause them immediately

● It will give you time to fix any Ad Policy violation (and they
happen sometimes for really obscure reasons)