Page 79 - Black Friday Ebook (FINAL)

A note on Christmas

Sales

More and more buyers

start shopping for Christmas
presents during the BFCM season,
taking advantage of the numerous
deals.

But not everyone is that early with
their Christmas shopping.

Plenty of sales can still happen
between the end of BFCM and your
Christmas cut-off date.

At a minimum, you want to retarget
all your Abandoned Carts and your

website visitors with some offers
specifically targeted towards
Christmas. Source:
https://www.pwc.com/us/en/industries/consumer-markets/library/20
19-holiday-outlook.html
Christmas Cut-Off Date

Find out early what your Christmas Offer express shipping.
cut-off date is (meaning the latest Some customers will be happy to
date you can ship and still pay more to make sure they get
guarantee delivery before their products on time.
Christmas)
Gift cards are an excellent option for
In the US, there is a very strong those last-minute presents.
chance that USPS will experience Make sure you offer the option on
difficulties this Q4. your website, with a downloadable
PDF in your confirmation email for
If you rely on USPS for shipping, you those really last-minute purchases.
want to offer additional shipping
options.

Keep in mind that some companies
subcontract to USPS in that period,
and might be impacted as well.