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ABSTRAC
This is a project in which we use a resource that we have a lot of, but we do not give it
the importance that it deserves and we let it go to waste. The black berry grows in
abundance in our home town of Parras Coahuila. That’s why we decided to use this
precious fruit to produce our liquor aside from the antioxidants and vitamins it naturally
contains. We decided to go with a higher market than usual, out target market is middle
to upper middle class we want our brand to be a statement of luxury.
