Page 6 - Luton December eBook - Agents

costs your friends criteria for choosing mainly from referrals and repeat clients.
an agent? Do you want an agent who It's important not to be too impressed by
charges low commission – or do you the agent that values your property the
want an agent who will work through highest however – this could be a ploy to

their data base, calling all their buyers win your business. Article written by Jane Ahern.
and try to sell off-market first, possibly
saving you some marketing costs, but A good agent will be able to
charging you a higher commission. back up their appraisal with a
A low commission agent can mean a 4 comparative market assessment.
lower sale price as time is money and They will also be able to show you

the agent needs a high turnover to examples of quality marketing, a history
generate more income so may urge you of successful sales and access to online

IT'S IMPORTANT NOT TO BE TOO

“IMPRESSED BY THE AGENT THAT

VALUES YOUR PROPERTY THE

HIGHEST – THIS COULD BE A PLOY TO

WIN YOUR BUSINESS. ”

to accept the first offer received, not reviews or written referrals. Also look
the best offer negotiated over time and in your local area at the "for sale" and

many phone calls by a good agent. Seek "sold" signs; it's a useful indicator of the
recommendations from people who have agents that work well in your area.
had the sort of sales experience you
want to have. Finally – it’s how you feel
about the agent that is just as
Shortlist your agents, but don't 5 important. Do have a rapport with

shorten too much. Ask three them? Do you think you can trust them
3 agents to appraise your home with what is one of the most important
and if possible choose from a variety of transactions you can make? It’s a bit like
agencies to get a more rounded idea. choosing the first school for your first

Choose from a national, more generic- born – no matter how many reports you
style agency with well-established read or statistics you analyse – it’s how
operations and sale methods (usually the school feels when you first walk in
auctions), one from a larger, non- that can play a significant part in your
franchised agency with an office in your decision-making. A good agent is one
area and maybe one from a smaller, you can trust, who believes in your home

suburb specific agency/agent, who has and who you feel good about.
sold in the suburb for years and works

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