Page 12 - Valentine 85 Logistics Center_Feb 17_email copy
P. 12

Marketing Strategy & Target Customers


         Proactive through targeted marketing efforts







         JLL network
         •  Global CRM system for connecting the dots and gathering contact
            information
         •  Quarterly National “Big Box” calls
         •  Monthly ReD (Retail e-com Distribution) Group calls



         Consultants and supply chain management professionals                          Targeted e-Commerce calls
         •  Semi-annual Supply Chain & Logistics Solutions meetings                     •  We have created a database of the Top 50 e-tailers
         •  Network with colleagues around the country using insider, proprietary           based upon revenue and can speak to why companies
            databases, and personal relationships                                           like Amazon, Carter’s and William - Sonoma have
         •  Market the property at select industry events (RILA, WERC, CSCMP,                 selected Jackson County.
            Georgia Logistics Summit)

                                                                                        Direct to “large local” user marketing
         Targeted Users in Savannah                                                     •  We are tracking +/- 250 tenants that occupy 250,000
         •  We are contacting tenants of 100,000 s.f. and greater in Savannah.              SF metrowide and are committed to contacting qualified

            Purpose is to highlight the benefit of having a port and inland port            prospects within the first 60 days of receiving this assign-
            strategy - like: The Home Depot, Walmart, etc. - in Atlanta. Jackson            ment.
            County has great proximity via Highway 441 to both the Port of
               Savannah and Atlanta to meet this need.                                  Brokerage Campaign

                                                                                        •  We will physically meet with Atlanta’s Top 5 Industrial
                                                                                              Brokerage firms within two weeks of
                                                                                              receiving this listing.
                                                                                        •  We recommend a targeted approach to working with
                                                                                            brokers focused on e-commerce and bulk requirements.
                                                                                            We would like to do three - four lunches or Happy Hours

                                                                                            for this “Top 20” group.


                                                                                                                                                      10
   7   8   9   10   11   12   13   14   15   16   17