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Transform Understanding Profitability

Your and Strategies That Can Help

Business Your Hotel Make More Money

Turning a profit.
Simple sentence, but not so simple in real life. Consider this ques-
tion: What is the most important element to profitability?

Sales?

Rates?

Marketing?

Something else?

It’s hard to find one right answer.

As you probably already know, profitability is a complex equation that requires balancing
a variety of factors. Which ones? Check out the Profitability Pie diagram to see how a
number of factors fit together. To really narrow down on which slice to focus on though,

you need data.

That’s where GROW comes in.

Much like STR reports compare hotels on
ADR, occupancy, and RevPAR, GROW makes
comparisons with your competitors regarding
profitability indicators such as:
• Cost per room for guest supplies
• Cost per room for breakfast
• Payroll and labor related costs

Sound interesting? There’s no cost to you, and reports can be uploaded directly. Speak
with your AD if you are interested.