Page 6 - Get_Down_To_Business_2018

Transform

Your Driving Midweek Business

Business

Do you have vacancies at your hotel during the workweek? Increase
midweek business by focusing on these key goals.

Attract more corporate travelers who
• Tend to travel during the workweek when leisure guests tend to stay
at home
• Create potential for incremental room nights and repeat business
• Spend money on extras and amenities like food & beverage, room
upgrades, or stay extensions
• Help you regain market share from competitors

Attract more groups who
• May not need a discount as long as you can accommodate all guests
within one hotel

• Might need meetings rooms as well, although many corporate offices
have meeting rooms and just need sleeping rooms
• Over 60% of leads from CVENT were for 10 or fewer rooms in 2017
Get creative with group leads:
• Corporate groups (new store openings, construction projects,
training programs)
• Leisure groups (wedding party, family reunion, music festivals)

Be active in the RFP Process
• Represents the single source of all qualified national and regional
• corporate business
• Utilizes an easy-to-use resource (Lanyon) with most hotel data already
loaded

• Allows for a centrally managed process
• Remember! The quicker you submit a bid for an RFP, the more likely
you are to be approved for possible inclusion in the client’s next RFP.

Show that you are engaged even if you aren’t interested in the RFP! It’s
always better to decline an RFP, rather than be unresponsive. Work with
your Area Director and/or Revenue Manager to ensure you are responding
to every group lead!

2019 RFP Season
We’re making it easier for you this RFP
Season! Click here to learn more!