Page 11 - Construction Vision Sep-Oct 2017 issue

SOFT FLOORING GIANTS PLAN TO VENTURE INTO INDIAN MARKET

India has demonstrated a significant potential for being an international player in flooring industry, than a 'green-washing' exercise to jump on the
the growth in soft flooring market. As soft flooring size of the market and its potential makes it viable marketing bandwagon and is a guiding principle
solutions demand is soaring high in India, and sensible for them to be here. Also investing in in all decision-making. Belgotex believes this
Belgotex International Group, global India represents their ongoing pursuit of philosophy guarantees the sustainability of their
manufacturer in soft flooring from Europe and expansion and is a testimony of their strength as business and their customer retention strategy.
other parts of world (South Africa , Europe , South one of the leading manufacturers globally.
Belogotex Group is very aggressive in
America , Australia) is bringing the global legacy
Belgotex has collaborated with leading architects anticipating markets needs and develop relevant
of innovation to Indian market.
and workspace engineers to develop tailored solutions. They also try to ensure their
They are kick starting their operations from solutions for specific projects. Their close competitive advantage through cost control and
Bengaluru as it's the most concentrated market collaboration of R&D teams and the factory their ongoing investment in state of the art
for office spaces which is followed by Delhi NCR, ensures that their manufacturing capability brings equipment and technologies to break barriers to
Mumbai and other regions in the south. To target ideas to fruition. enter into new markets.Proliferation of soft
hospitality and office spaces in commercial flooring industry in India is mainly seen as a result
The entire process is design driven, providing
business category, Belgotex Group is launching of surge in new and existing home sales, growth
unlimited opportunity for customization. This
Belgotex South Africa, France and Balsan. in commercial construction in the nation,
positions Belgotex as leaders by design and
progress in office completion globally and rising
Innovation is a part of Belgotex DNA and has enables them to stay abreast of the latest
infrastructure spending.
grown their market share through Technological products, manufacturing techniques, machinery
Innovation.Speaking about the prospect of and international trends or fashions. Belgotex Group which enjoys significant market
flooring solution in India, Pankaj Talreja, Country shares in France, Africa, Brazil and some other
In addition, Belgotex also seeks-out sustainable
Manager, Belgotex said that India is one of fastest countries has been covering surfaces in offices,
and eco-logically friendly production practices in
growing economies in the world and the kind of hospitality and homes for over 30 years and
the name of 'Green Journey'. This has been a
infrastructural development they are witnessing, offering various soft floor coverings.
way of doing business since the outset rather
IFC TO SUPPORT GREEN HOUSE IN INDIA WITH 5 YEARS INVESTMENT PLAN
International Finance Corporation (IFC) is As per SHLC data, real estate sector is see what policy interventions they can come up
planning to invest over $1 billion in next five responsible for 24% of India's annual carbon with, said Venkatesh Gopalkrishnan, CEO,
years to support India's green building initiative. dioxide emissions, which contributes to global Shapoorji Pallonji Real Estate.
IFC's Country Head (India) Jun Zhang said that warming and poor air quality. SHLC's target is to
Currently, the government doesn't have any
affordable and sustainable homes, is a key part have 20% of new Indian homes as green, which
specific policy for green buildings on the lines of
of IFC's strategy in India. may translate into saving of around 198 million
affordable housing.
kilowatt hour of energy annually and cut 108
Tata Housing Development Company, Mahindra
billion metric tonnes of carbon dioxide. Gopalkrishnan said that they are trying to get
Lifespace Developers, Godrej Properties,
government come with policy measures, to put
Shapoorji Pallonji Real Estate and VBHC Value In order to achieve this, $1 trillion of investment
them down and drill them down to various states
Homes along with International Finance will be required so that 2.5 million homes can be
and various developers. They are also trying to
Corporation (IFC), European Union and PNB created.
devise a policy which is a win-win situation for the
Housing Finance have come together to give a
Meanwhile, IFC plans to independently invest government as well.As a part of the initial phase,
push to green homes.
around $5 billion in the next five years in the area Teri will come up with a few technologies that can
Sustainable Housing Leadership Consortium of climate change. be implemented.
(SHLC) on Tuesday announced they will make
Jun Zhang, country manager (India), IFC, said In another six months, they will provide their
100% of their new housing portfolio green,
that twenty percent of this will be invested in projects to implement these green technologies
thereby contributing 110 million square feet of
green building spaces, which is around a billion on a pilot basis, said Anita Arjundas, managing
green housing by 2020. This would entail an
dollars. director of Mahindra Lifespace Developers.
investment of around $1 trillion.
SHLC are trying to crack that on various fronts According to Pirojsha Godrej, executive
The Energy and Resources Institute (Teri) will
while working with Teri, National Skill chairman of Godrej Properties, customers will
assist them under the banner of SHLC, which
Development Corporation, with the technology have immense benefits as the overall cost of
was formed in 2016, in providing technology to
providers, with contractors, to come up with the power and water will cut down, apart from a
achieve the goal of having greener projects.
solutions and also talk to the government as to better standard of living.
SEPTEMBER - OCTOBER CONSTRUCTION VISION 9