Page 3 - Matchathon’s Secrets Maximizing Fundraising Potential

BS”D
MAXIMIZE YOUR POTENTIAL

Redefining Campaign Success:

Running a successful matching-donation campaign can take on many different
meanings depending on your perspective.

For some, success means reaching the self-set goal for funds raised in the specific

time. For others it might mean fully funding a specific project. And to others, it
might be about raising more funds or reaching more donors than they had in the
past.

At MatchAThon, we are redefining success as: Maximizing your fundraising
potential.

A campaign may reach its goal and raise a huge sum of money, but if hundreds of
thousands of dollars from tens of donors was left on the table a tremendous
opportunity was wasted.

At MatchAThon, we are redefining success as: Maximizing your

fundraising potential

3