Page 6 - Matchathon’s Secrets Maximizing Fundraising Potential

BS”D
MAXIMIZE YOUR POTENTIAL

3. Ambitious, Yet Realistic Goal:

Having a defined goal is an extremely important factor in any campaign. It gives
both the campaign administrator and donors a number to shoot for.

Setting the right goal can make all the difference between raising a nice amount
of money and really maximizing a campaign. When a goal is reached, donations
slow down significantly or stop
completely. So, if the goal is too easily

attainable, there’s hundreds or thousands
of dollars being left on the table.

We believe the “all-or-nothing” concept is

hurtful to a campaign. Without claiming
“all-or-nothing” over 95% of MatchAThon
campaigns still attain their goals, most

within the last hour of a campaign and
sometimes even in the minutes after a
campaign.

Setting the right goal can make all the difference between
raising a nice amount of money and really maximizing a

campaign

Although there is added stress in reaching the goal with little time remaining, the

added pressure is also felt by your community of donors. We have routinely
witnesses donors step up in the final hours of a campaign to help reach the goal –
without claiming “all-or-nothing.”

Working with a MatchAThon Campaign Advisor, we combine your knowledge of
your community with our campaign experience to create the goal that maximizes
your funds raised and leaves nothing on the table.

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