Page 40 - 74321_NSAA_SpringJournal_Web

WORLD’S LARGEST
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BIG ‘PRIZE’
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gives the industry a BIG ‘PRIZE’
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BIG ‘PRIZE’
By Mary Jo Tarallo Executive Director, Learn to Ski & Snowboard
IN AN INDUSTRY SO KEENLY aware of the need to grow Mt. Hood Meadows, OR (97); Eaglecrest, AK (79);
participation in snowsports, January 6, 2017, is one for the Shawnee Mountain (89); Blue Mountain Resort, PA (67);
history books. That day, more than 150 ski areas in the US and Yawgoo Valley Ski Area and Water Park, RI (71).
and Canada joined efforts in a highly publicized attempt to “Even though we had fewer resorts participating this
pull off two formidable feats: hosting the World’s Largest year, our Guinness-eligible participation far exceeded last
Lesson for Skiing and the World’s Largest Lesson for year’s efforts,” said SNOW Operating’s Hugh Reynolds, the
Snowboarding. brains behind the industry’s attempt at the World’s Largest
While not all the resorts that participated in the event Lesson. “Those that came back obviously knew the drill.”
followed up with the necessary reporting for Guinness veri- Last year, organizers estimated a grand total of about
fication, an estimated 6,000 newcomers visited resorts large 6,000 people participated, although because of the strict-
and small across North America for World Largest Lesson ness of the Guinness guidelines, most did not qualify for the
(WLL) programs—a turnout all but certain to set a new record. Fulfilling the Guinness World Record requirements
Guinness World Record for the most people to take a ski or is not easy. Ski lesson and snowboard lesson totals must be
snowboard lesson at one time. submitted separately, and again, each lesson must include a
At the time of publication, the reported tally stood at minimum of 25 participants. All lessons must start simul-
1,028 people who “qualified” for the ski record, consider- taneously (regardless of time zone), and each host site must
ably more than the 594 needed to beat the current record submit a 30-minute video of their lessons plus a group photo
for a multi-venue event. (The word “qualifying” is in of all participants. And that’s not all.
quotes because the final determination rests with Guinness, Host sites also need to recruit stewards and witnesses
which is currently evaluating all the documentation from for their events. The names of all participants must be ver-
the resorts.) The verifiable snowboard tally is 536 partici- ified by stewards and witnesses, and sent in along with the
pants, slightly more than the 500 required to top the cur- required video and photo. Hosts must designate a specific
rent record. area for their lessons that is restricted to Guinness record
Notably, there were even more people who participated participants only.
in lessons that day but will not be included in the WLL final This year, organizers took special pains to educate host
numbers. That is because not all resorts had the minimum sites about the stringent requirements. All pertinent infor-
number required—25 per discipline—to qualify for the offi- mation was posted in the Learn to Ski and Snowboard
cial record. Partner Toolkit. Organizers worked with PSIA-AASI to
Three ski areas in the East had the largest turnouts: prepare a special 30-minute lesson plan that would sat-
Wachusett Mountain Ski Area, MA (168); Mountain Creek isfy the Guinness requirement but also not disrupt the typ-
Resort, NJ (165); and Ski Butternut, MA (130). Other ical beginner lessons taught at resorts. They hosted two
resorts also had strong numbers, including Ski Bradford, web conferences with the help of interactive marketing/
MA (100); Holiday Valley, NY (102); Vail, CO (98); media consultants nxtConcepts to explain plans for Learn to
40 | NSAA JOURNAL | SPRING 2017